Ads Attack Romney’s Business Record, Will Run in South Carolina

Jan 9, 2012 8:25am

MANCHESTER, N.H. — A super PAC supporting Newt Gingrich, Winning Our Future, today released the trailer to its 27-minute movie, “When Mitt Romney Came to Town,” described on the PAC’s web site as “one raider and his firm” and how they “destroyed” the American dream for “thousands of Americans and their families — Mitt Romney and Bain Capital.”

The super PAC, which is not affiliated with Gingrich’s campaign, but supports him, will spend a whopping $3.4 million to air the ad in South Carolina – an amount first reported by the New York Times, but confirmed by ABC News. That’s a huge investment by the group in attacking Romney’s record and insures a very high percentage of voters will see it. Romney is expected to do well in Tuesday’s New Hampshire primary, but could face more problems in South Carolina.

The film’s trailer says it will show four businesses destroyed by Bain Capital.

In the trailer on the movie’s website,, Romney is called a “predatory corporate raider” and a “scavenger.”

“Think you know Mitt? Think again,” the trailer says.

“Their greed was only matched by their willingness to make millions in profits. Nothing spared, nothing mattered but greed,” the trailer says. “Mitt Romney became CEO the day Bain Capital was formed. His mission? To reap massive rewards for himself and his investors,” the trailer says.

Gingrich, when he was asked about the film in debates over the weekend, said he has not seen it. Gingrich was critical of the super PAC supporting Romney that put out numerous negative ads about him in Iowa.

“I haven’t seen the film, but it does reflect ‘The New York Times’ story two days ago about one particular company. And I think people should look at the film and decide. If it’s factually accurate, it raises questions,” he told ABC’s George Stephanopoulos Saturday night.

“I’m very much for free enterprise. I’m very much for exactly what the Governor just described, create a business, grow jobs, provide leadership. I’m not nearly as enamored of a Wall Street model where you can flip companies, you can go in and have leveraged buyouts, you can basically take out all the money, leaving behind the workers.”

Gingrich said last month in Iowa if a super PAC supporting him released something negative, he would ask people to not support them and he would “disown them.”

Today, his attitude toward Super PACs changed, when Gingrich said the ads only needed to be factual.

“So instead, I agree with [Romney]. It takes broad shoulders to run. Can’t take the heat, get out of the kitchen. When the 27 and a half minute movie comes out, I hope it’s accurate. I can say, publicly, I hope that the super PAC runs an accurate movie about Bain,” Gingrich said. “And then people can watch the 27 and a half minutes of his career at Bain and decide for themselves.”

The film cuts in clips of people, likely former Bain employees, speaking about their experiences with Bain Capital. The trailer does not specify who the people are.

“Mitt Romney, them guys, they don’t care who I am,” one says.

“He says he’s for small business, no he’s not,” says another.

“You’re gonna be on the hit list, you know that,” another says.

“That hurt so bad to leave my home, because of one man who has 15 homes.”

The film shows a clip of Romney’s home, along with sound from a news anchor saying Romney is tearing down his 3,000 -square-foot home to build an 11,000-square-foot home, and shows a headline from the San Diego Union Tribune that reads, “Romney to quadruple … home size.”

“I feel that is the man who destroyed us,” a woman says toward the end of the trailer.

The film trailer ends saying: “For tens of thousands of Americans, the suffering began when Mitt Romney came to town.”

Romney’s campaign, in response, assailed Gingrich for “their attacks on free enterprise.”

“It is sad when any American loses their job. Under President Obama, 25 million Americans are out of work, under-employed or have stopped looking for work. It’s puzzling to see Speaker Gingrich and his supporters continue their attacks on free enterprise,” Romney’s spokesperson, Andrea Saul, said in a statement. ”This is the type of criticism we’ve come to expect from President Obama and his left-wing allies at Unlike President Obama and Speaker Gingrich, Mitt Romney spent his career in business and knows what it will take to turn around our nation’s bad economy.”

This post has been updated.


User Comments

II don’t know why the republicans are so hot to put a businessman in the White House. Why not a construction worker, truck driver, economics professor, accountant, etc? What makes them think a businessman is smarter than anyone else and can get the middle class growing again. I hate to quote Rick Santorum, but he’s right, we need a commander-in-chief, not a CEO.

Posted by: tmferretti | January 9, 2012, 8:41 am 8:41 am

Blue collar Republicans in NH please help yourselves by seeing thru the lies of this BAIN MONSTER!! Vote for him on the 10th and you wil be digging your own graves; all the jobs that we have here in manufacturing will head out to China. PLEASE research the amount of jobs that were shipped off to China when MITT ROBNEY was at Bain!!! Profit is what matters to Mitt not the blue collar working class. Look at his tax plan and you will see how the tax structure neglects us blue collar republicans.

I have no favorite GOP candidate, but we need NOT place our trust in a Capatalist who stripped AMERICAN workers of their jobs.We are in the worst recession, ask yourself this question a former CEO now running to be the President of this nation how will he get this jobless rate down?

The asnwere is simple a CEO doesn’t create jobs in a recession he SLASHES jobs. Mitt ROBNEY can never and will never create jobs, becuase his business background doesn’t let him.

Posted by: Clifford | January 9, 2012, 9:35 am 9:35 am

I don’t know why the republicans are so hot to put a businessman in the White House.
Posted by: tmferretti | January 9, 2012, 8:41 am.

Frankly I don’t consider Romney to BE a ‘businessman’. He’s a silver-spooner, a rich venture capitalist making money by using other people’s money to the detriment of the thousands of Americans who lost their jobs as a direct result of his company’s actions. If anything he’s an anti-businessman.

Posted by: A Cynic | January 9, 2012, 9:48 am 9:48 am


I agree, he’s certainly not a Steve Jobs, Bill Gates, Henry Ford or Andrew Carnegie. Mitts function was to increase the bottom line. The republicans can’t figure out that the biggest cost to a business is labor.

It amazes me how the republicans always believe in reducing government employees to save money but that businesses will “hire” more people to save money.

Posted by: tmferretti | January 9, 2012, 10:07 am 10:07 am

Throughout history businesses, even entire industries, rise and fall. How many businesses that exist today existed 100 years ago?

Businesses and business models don’t last forever. There is continuous change and adaptation to change in the market place – those that fail to do adapt cease to function and are replaced by new business models that are relevant in the circumstances.

This business cycle continues today as it has throughout history.

If we want to blame Mitt Romney because business models sometimes don’t make it, we might as well blame him for the sun setting – I’m sure some people want to.

Not everyone has $500 million of tax payer’s money to blow on Solyndra. People in the private sector expect returns on their investment or they take their money elsewhere.

If the business doesn’t make it, that doesn’t mean the jobs are gone permanently.

New businesses come up that employ people too. Sunrise industries replace sunset industries.

It’s unfortunate that some people have such a hopeless and despondent attitude. They can only see the sunset – they have no faith to conceive of the sunrise.

Fortunately, there are people who have seen the sunset and then beheld the sunrise. Experience has taught them to be believers – not just in themselves – but in American entrepreneurship.

I think it’s this type of positivity that is firmly rooted in experience and wisdom that holds the greatest hope for restoring the future.

Posted by: Romney Supporter | January 9, 2012, 10:08 am 10:08 am

The only jobs Mitt Romney created were hiring landscapers for his 15 mansions. Ask the laid off employees at the companies where he down sized and outsourced labor. Ask the people of Massachusetts who were 48th in job creation while Mitt was governor. He had a 54 % unfavorable rating at the end of his term and decided he shouldn’t run again.

When are republicans going to learn that businesses aren’t created to hire people? They hire when there is a demand for their products that can’t be met by the current work force. Quit screwing around with the meaningless debt and deficit, spend money to create jobs that will create demand and this economy will turn around.

Posted by: tmferretti | January 9, 2012, 11:28 am 11:28 am

Hey TMFERRETTI – you’re right he hired a lot of landscapers. The really hilarious thing was, he got caught hiring illegal immigrant landscapers. TWICE! I agree with other posters, too – Mitt knows how to make money for investors. Nothing gets invented, nothing of value added – just jobs traded for profits. Electing Mitt Romney and expecting things to get better is like going to Vegas and expecting to keep your money.

Posted by: Steve From NH | January 9, 2012, 12:17 pm 12:17 pm

Newt’s 27 minute web attack ad against Mitt reminds me of the ‘Swift Boat’ ads against Kerry in 2004. Eerily similar. Wonder if it will be as effective?

Posted by: A Cynic | January 10, 2012, 11:55 am 11:55 am

TMFERRETTI, you’re obviously a genious. Great reply. Ditto. And I’m not a big Romney fan. Used to be a Newt fan. I find him lacking these days. Wish Ron Paul had a chance.

Posted by: LSKelley | January 10, 2012, 10:45 pm 10:45 pm

I’m not sure if Romney is the big winner the Media and Polls make him out to be. What if these elections are all bought and paid for? He’s obviously got all the money. He’s run by the rich Bilderbergers, and he is a member of the CFR. My vote will be for Ron Paul, who is the only True Conservative and Truthful politician we’ve got running. A bit Libertarian, but nonetheless Truthful, honest and a Statesman, not a paid for Lobbyist.

Posted by: siteunseen | January 11, 2012, 12:05 am 12:05 am

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